In recent years, there has been an accelerating trend among companies to incorporate art into their business operations. In addition to simply displaying art on office walls, an increasing number of companies are placing "sensitivity" at the core of employee training, branding, and product design. From the management that has traditionally emphasized "efficiency" and "logic," the power of art is once again putting "sensitivity" at the heart of the company. This is the "emotional management" that is currently attracting attention.
■ What is "emotional management"?
Emotional management refers to a management style that does not rely solely on data and numbers, but is centered on human emotions and creativity. In today's society, where AI and automation are on the rise, "human intuition" and "aesthetic sense" are becoming the keys to differentiation, rather than logical thinking. By incorporating art into a company, the creativity of employees is stimulated, and a consistent "philosophy" is imbued within the brand.
■ Apple shows that "beauty is the strongest strategy"
No other company has combined art and business as well as Apple.
Founder Steve Jobs said, "Design is not about how it looks, it's about how it functions," and pursued aesthetics down to the smallest details of the product. Many works of art are displayed in Apple's offices, and the open space design is a structure that draws out the creativity of employees.
Jobs himself spoke of being inspired by calligraphy, also known as Western calligraphy, and his philosophy of "creating something beautiful" led to the creation of "refined, stripped-down designs that people fall in love with," such as the iPhone and Mac.
In other words, behind Apple's success lies a management philosophy based on emotion rather than logic.
■ UNIQLO's fusion of "art and lifestyle"
Uniqlo is another company that actively incorporates art into its corporate activities.
A representative example is the "UT (Uniqlo T-shirt)" series. Through collaborations with world-famous artists such as Andy Warhol and KAWS, they have created a new culture of "wearing art." What's even more surprising is that this Andy Warhol product was sold for the low price of 990 yen. This corporate effort is admirable.
Source: Uniqlo official website
At UNIQLO TOKYO in Ginza, the entire store is designed like a gallery, with products displayed like "exhibition pieces."
Source: https://gin-suzu6.jp/member/uniqlo/
By incorporating sensibility into its management, Uniqlo maintains a consistent worldview as a global brand while providing consumers with a "beautiful experience."
Uniqlo is not just a fast fashion brand; it has established a brand value of "incorporating art into everyday life" and has grown into the world's third largest apparel company with sales revenue exceeding 3 trillion yen.
■ Shiseido's "Philosophy of Beauty"
Shiseido was one of the earliest Japanese companies to incorporate art into its management. Since its founding, Shiseido has upheld the philosophy that "beauty has the power to enrich people's hearts," and has placed art and cultural activities at the core of its corporate culture.
Shiseido Gallery (Ginza, Tokyo) is Japan's oldest corporate gallery, established in the 1920s, and serves as a venue for young artists to exhibit their work. Furthermore, Shiseido's advertising visuals and packaging designs always incorporate an artistic perspective, and the company has established itself as more than just a cosmetics brand, establishing itself as a company that disseminates the culture of beauty.
For Shiseido, art is not just a decoration for the brand, but its very soul.
■ Three business benefits of art
What kind of effects can actually be achieved by a company incorporating art into its management?
There are three main benefits:
1. Stimulating creativity: Having art in the office can help employees think more flexibly and come up with new ideas. Abstract and contemporary art, in particular, is ideal for training the brain to think outside the box.
2. Improve your brand image: Art is a way to intuitively communicate your brand's worldview. The artwork you choose will reflect your company's values and attitude, resonating with customers.
3. Co-creation with society and cultural dissemination: When companies collaborate with artists, new cultures and communities are born. This is not just CSR , but also an investment in " cultural capital. "
■ Towards an era where we believe in values that cannot be measured by numbers
In the business world, "efficiency," "profit," and "growth" have long been considered righteous. However, what is now required of companies is value that cannot be measured numerically, such as "empathy," "diversity," and "sensitivity."
Art is a symbol of this. The stories and emotions contained in artworks move people's hearts and become a new language that connects companies and society.
■ Sensibility shapes the future of the brand
Companies that incorporate art aren't just aiming to have stylish offices.
It is a management strategy to create a brand that resonates with people, and an attempt to restore sensitivity. Apple, Uniqlo, and Shiseido are all practicing in their own ways the idea of "communicating the essence of their brand through the power of art."
In the future, the strongest brands may be those that speak with emotion rather than logic.
Currently, "FROM ARTIST" has over 800 artists.
New paintings are added every day 🌼
Check out the latest works and more on the official LINE account
We will be introducing featured artists from time to time, so
Please add us as a friend 👩🏻🎨🧑🏻🎨✨
▼FROM ARTIST Customer-only LINE
https://line.me/ti/p/%40517rkxah
▼Click here for LINE for artists
https://line.me/ti/p/%40433xxkes
▼Official website
https://from-artist.com
Written by: MIKIKO
FROM ARTIST Management staff. I write columns. I provide management support so that we can convey the appeal of artists.
Supervisor: Shoma Toida
CEO of BUSCA LLC. Head of FROM ARTIST. Started his career as a marketer, he worked for a business company and an advertising agency before going independent. He completed marketing-related programs at several graduate schools and business schools, including the University of California, Berkeley and London Business School. He also completed the MBA core curriculum at Macquarie University and studied the importance of art in education at the University of British Columbia.
#Painter #Watercolor #Oil #Landscape #Canvas Art #Acrylic Painting #Painting #Abstract Painting #Art #Painter #Artist #Art #Graphic Art #Digital Art #Illustrator #Fluid Art #Contemporary Art #Museum #Art College Student #Solo Exhibition #Artwork #Painting #Autumn of Art #I want to connect with painters #Living with paintings #Painting Appreciation #Artists Wanted